What is your background? I was a ballerina for 13 years until I entered the workforce. Prior to founding Maison Du Soir I worked for 10 years in merchandising & Design. In my last 2 years, I helped the company that I worked for launch new brands. What is the story behind the concept for Maison Du Soir? Maison Du Soir was born sometime after I purchased my first quality, matching set of sleepwear. When I slipped it on, I looked better which made me feel better and consequently helped me sleep better. I was hooked and wanted more. After looking online and heading to some favorite department stores, I realized there was not much out there that I really liked. I'm not a lace and bows girl, lingerie is uncomfortable and most of the classic sets that are somewhat affordable have wide legs and boxy tops. Being in the fashion industry, I didn't understand why it seemed the sleepwear market wasn't paying attention to our changing needs and trends. Everything seemed dated, boxy or cheesy sexy. The wheels started spinning as I envisioned what would be so much cuter to sleep in and became obsessed with so many designs in my head. Maison Du Soir took flight and I haven't turned back since. When did you know it was time to launch your business and what steps did you take? I’ve always had an entrepreneurial spirit but could never put my finger on what it was I wanted to do. That passion combined with identifying a niche as well as having merchandising and design experience was the perfect recipe to launch. I started with all the necessary legalities – trademarking a name, forming a corporation and immersing myself in product research and design.
What is the best part of your job? Meeting incredible new people like you two! And to keep it real. what is the worst? Counting in inventory. I’m the worst. I have to recount like 3 times and for some reason, it’s still wrong. Looking back is there anything you wish you had done differently? Yes and no. I believe everything happens for a reason and you learn things as you need to. I do wish I would have had a better handle on Quickbooks prior to even selling one piece.