Showing posts with label advice. Show all posts
Showing posts with label advice. Show all posts
11/16/15
Career Spotlight: Rossella Manzini // RossLab
Posted by Tracy11/12/15
Career Spotlight: Dotted Design
Posted by Jessica
We've been following Laura Huebner on social media for a long time and have always loved her work. She is the delightful graphic designer behind the shop Dotted Design. Based in Milwaukee, Laura has worked with numerous brands to create impressive designs that perfectly reflect their business. Just check out her portfolio and shop, then you'll know what I'm talking about.
What is your background?
I definitely took a nontraditional path to end up where I am! I studied nonprofit management and music in college, and started my career working in marketing at a few different arts organizations. While I took communications, marketing, and design classes in school, I didn’t know how much I would end up loving design. I got experience working on a lot of marketing collateral and advertising while working my day jobs, and I began reading and studying all I could about design and freelancing in my free time.
What is the story behind the concept of Dotted Design?
When I started doing freelance design work, I wanted to work under a studio name rather than my own name to help me remember that this is something bigger than me. I love alliterations, and I started brainstorming what could go with either “design” or “creative.” I’ve always loved polka dots, and so Dotted Design just clicked. Might not be the most well thought out naming process, but it works well enough! I design logo & brand identities for small creative businesses, as well as websites and brand collateral.
When did you know it was time to launch your business and what steps did you take?
The first step for me was figuring out that this was even a thing that people do. I was always bored working a standard 9-5 job, but I kind of assumed this was just the way things were. Somewhere along the way, I started reading blogs about designers that did their own freelance work or started their own design business, and it started to light a little fire. I learned everything I could about starting a service-based business through blogs, podcasts, and anything I could find. Eventually, I knew I had to give it a shot, so I set up a website and a blog myself and simply went for it!
What are the biggest lessons you have learned since launching your business?
Everything takes time. In the internet world, it is easy to feel like everyone launches and has great success overnight and are living these dreamy lives. If you want to build something that will last, it takes time to get systems in place and do the work. Don’t be discouraged if it takes awhile to find those right clients! Also, make sure you only share things in your portfolio or on your website that display the type of work you want in the future. If you share a project that you hated the final outcome or don’t feel it fits the style you want to do, then don’t show it! Choose your best and favorite work; otherwise, people will someone always reference the project you didn’t like and want one just like it ;)
What has been the biggest obstacle you have had to overcome?
Having the guts to go for it! I don’t have any personal friends that have taken a path like this, so taking a leap of faith to start the business seemed like such an unusual path. Putting yourself out there can be scary, especially when you feel like you don’t know what you’re doing. Take the time to learn about everything you don’t know, like accounting or web design or whatever it is, but know that you’ll never feel 100% ready. At some point you’ve just got to go for it!
What does a typical day look like for you?
I try to keep to a general schedule because I love routines. I get up between 7:30 and 8am, make coffee, and read the news while I have breakfast. Then, I assess what has come into my email overnight and make my game plan for the day and perhaps take care of a few small tasks. Next, I go for a run, usually while listening to a podcast. The rest of my day is spent tackling my to-do list, which could be anything from client work to writing blog posts or catching up on accounting, and making sure to take breaks to go for a walk or move in some way. I love having the flexibility to fit other things into my day if I need to, like running errands or making appointments, even if it means I work a little later after I’m done. But, I have a strict no email after dinner rule! It’s so important to take a mental break each day.
What is the best part of your job?
I love helping people bring their businesses to life with great design. Yes, one part is being creative and making something beautiful, but even more powerful is seeing how a functional design, whether it’s in a media kit or a website or even cohesive social media posts, can make a big impact on a business. You want your customers to recognize and connect with your business, but most importantly, understand it. Happy clients make it all worth it!
And to keep it real, what is the worst?
The worst part is probably dealing with rude people. I realize they are unavoidable in life, but it always baffles me the things that people will say and do to their fellow small business owners. An example is when I email back and forth several times with a potential client (sometimes even have a phone call), answer lots of questions, send them a custom quote...and then hear nothing back. I fully understand that the style or budget could end up not being a good fit for that person, but why is it so difficult to reply back and say, “Thanks so much but I’ve decided to go another way” after we’ve both put so much time into exploring the option?
Looking back is there anything you wish you had done differently?
I try to see most things as learning opportunities and worth the battle, so there isn’t a ton a wish I had done differently. But, I wish I had learned sooner how other people in your industry or in related industries are your allies and your peers - not your competition. There is enough work for everyone, and we all have different styles. It benefits everyone when we collaborate and learn from each other rather than staying in our own bubbles.
What is a goal you have for your business that you hope to accomplish in the next year or two?
I hope to grow my business enough in the next year or two that I can support taking on an assistant and possibly a junior designer. Dealing with the logistics of a business like emails, billing, social media, etc. can be so time consuming and freeing up that time to put more into the creative side would be lovely. Hand in hand with this, I am always working on refining my client process to make things as smooth, efficient, and effective for both the client and me.
Being a busy business owner how do you stay organized?
I keep lots of lists so that I can always see what is ahead. My overall planning is done in Trello. I have a card for each client that contains the list of deliverables they’re receive during their project, and I have boards for things like blog post topics and newsletter ideas. Then, I keep a paper list of each day’s to-do tasks so I can easily jot down new items as they come in. If I don’t write it down, it will likely be forgotten! I also set aside time each week to take care of tasks like accounting, scheduling social media posts, and so on all in batches so that it isn’t forgotten or done piecemeal over the course of the week.
What has been one surreal moment you've experienced since launching Dotted Design?
One moment that stuck with me was the first time I got an inquiry from someone who was not a referral from a family member or even a past client - they had simply found me online somewhere, liked what I did, and contacted me. The internet is amazing!
What is your best piece of advice for others who hope to someday be a business owner?
Have a thick skin, patience, and confidence. If you don’t believe you can do it, who else will? It is a fine balance of doing everything you can to help your clients while still remembering that your time and expertise is valuable and worthy of compensation. No one can take advantage of you without your permission.
You can learn more about Dotted Design by checking out their:
images provide by: Dotted Design
9/24/15
Career Spotlight: Courtney Kates // Maison Du Soir
Posted by TracyWhat is your background? I was a ballerina for 13 years until I entered the workforce. Prior to founding Maison Du Soir I worked for 10 years in merchandising & Design. In my last 2 years, I helped the company that I worked for launch new brands. What is the story behind the concept for Maison Du Soir? Maison Du Soir was born sometime after I purchased my first quality, matching set of sleepwear. When I slipped it on, I looked better which made me feel better and consequently helped me sleep better. I was hooked and wanted more. After looking online and heading to some favorite department stores, I realized there was not much out there that I really liked. I'm not a lace and bows girl, lingerie is uncomfortable and most of the classic sets that are somewhat affordable have wide legs and boxy tops. Being in the fashion industry, I didn't understand why it seemed the sleepwear market wasn't paying attention to our changing needs and trends. Everything seemed dated, boxy or cheesy sexy. The wheels started spinning as I envisioned what would be so much cuter to sleep in and became obsessed with so many designs in my head. Maison Du Soir took flight and I haven't turned back since. When did you know it was time to launch your business and what steps did you take? I’ve always had an entrepreneurial spirit but could never put my finger on what it was I wanted to do. That passion combined with identifying a niche as well as having merchandising and design experience was the perfect recipe to launch. I started with all the necessary legalities – trademarking a name, forming a corporation and immersing myself in product research and design.
What is the best part of your job? Meeting incredible new people like you two! And to keep it real. what is the worst? Counting in inventory. I’m the worst. I have to recount like 3 times and for some reason, it’s still wrong. Looking back is there anything you wish you had done differently? Yes and no. I believe everything happens for a reason and you learn things as you need to. I do wish I would have had a better handle on Quickbooks prior to even selling one piece.
9/17/15
14 Items Every Woman Should Keep In Her Desk
Posted by Tracy8/12/15
Chit Chat: Things I Know To Be True
Posted by TracyTWO // Life is not fair. In fact, often life can be hard and sometimes even cruel. Sometimes you will struggle and it is okay if when things are tough or you are overwhelmed if all you can do is put one foot in front of the other so you can make it through the day. It is, however, important to not forget that you do have things to thankful for and to count your blessings. THREE // Not everyone is going to like you and that is okay. You have nothing to prove to anyone. Be proud of who you are and not ashamed of how others see you. I have always been fortunate in that I have never had any desire to change who I am in order to be like everyone else. While I never had any urge to give into any pressure to be a certain way there were times when being different could be isolating. I am aware that my personality and the things that I like can be a little quirky or unexpected but I love that about myself. I think it is a large part of what makes me interesting. FOUR // You should always trust your gut instincts. You need to trust yourself. Listen to your soul and do not let the voice inside you get drowned out by all of the noise that surrounds you. Going against your intuition will most likely lead to disaster.
FIVE // Your heart is your best compass. Karma is real. Few things are more important that kindness, compassion, and empathy. People do not forget how you treated them and how you made them feel. SIX // Meditating really does help your mind and your soul. I worry, I stress, I feel anxious to the point where I have had panic attacks. While meditation does not fix whatever is bothering me it does help quiet my mind and help me relax. I have also found that a few minutes of peaceful silence each day helps nourish my soul, strength my self awareness, and heighten my clarity. SEVEN // Asking yourself "will this matter a year from now?" can put most things into perspective. Life goes on. If a decision, a so-called disaster, a failure, or a mistake will not matter a year from now don't lose any sleep over it. EIGHT // Your body knows what you need. If you are not taking care of yourself and you are not healthy it is hard to enjoy life. I have often found that when I get sick it is my body's way of trying to give me a message. That message might be that I need to stop stressing, that I need to recharge, that I need to drink more water, exercise, eat better, or get more sleep. When I give my body what it needs and wants I feel better. This also applies to when I am emotionally or mentally drained. Your emotional and mental health affect your entire well-being. Always allow yourself to replenish. NINE // Naps and long, hot showers are two of the best luxuries in life. Both are so simple but they never fail to help put things into perspective, to energize me, and pamper me. TEN // It is okay to be a work in progress. No one has everything figured out. No one finds their way on the same timetable and being sad, confused, or scared are legitimate feelings. You are not alone in how you feel. No matter how we feel about ourselves and our current situations, there are others out there with the same emotions. Not many people are living in those instagram perfect worlds we see on social media and sometimes that is hard to remember. The important thing is to keep working on yourself and your life. ELEVEN // If you don't want anyone to find out don't do it. It should go without saying that if it is something you would be to ashamed to call up either your best friend or your mom and tell them about it it is something you should stay away from. Just because you can doesn't mean you should. TWELVE // To heal a wound you have to stop touching it. If something makes your heart feel heavy or feels like a burden sit it down, leave it there, and walk away. There is nothing that says you have to hold on to anything that does not make you happy. THIRTEEN // If you want something you have to ask for it. The worst that can happen is that you are told no. At least you will know where you stand. It is better to know than to always wonder. FOURTEEN // The better practice is quality over quantity in everything. Life is to short for bad food, bad books, bad music, and bad people. If something or someone is subpar go without. Surround yourself with the best and your life will be better for it. FIFTEEN // You have to be your own best friend. Always go with yourself, never against yourself. The longest and most important relationship you will have in life is with yourself. Accept yourself, support yourself, and cheer for yourself to do well. You are not always going to have other people in your corner and that is why it is important that you can always count on yourself. image via: Ashley Ella Design
7/15/15
The 15 Best Apps For Any Road Trip
Posted by Tracy7/8/15
10 Easy Ways To Make The Most Out Of Summer
Posted by Tracy5/13/15
11 Tips For Staying Focused and Productive
Posted by Tracy4/8/15
20 Dos and Don'ts For Hosting A Dinner Party
Posted by Tracy4/6/15
Chit Chat: Saying Yes More Often
Posted by Tracy3/31/15
Career Spotlight: Dale Janée // Savvy Sleepers
Posted by Tracy3/12/15
Career Spotlight: Vannessa // Luxuria
Posted by Tracy3/11/15
10 Easy Ways To Stand Out At Work
Posted by Tracy2/11/15
The Single Girl's Guide to Valentine's Day: 8 Ideas for Owning the Day
Posted by Tracy1/21/15
9 Tips For Creating a Professional Email
Posted by Tracy
Subscribe to:
Posts (Atom)
























